Central Valley Business Journal features Building Imagination Center

Video arts center to open in downtown Modesto storefront

MODESTO – A vacant downtown Modesto storefront is the home of a future video arts center that will be used to create documentary films about the area and draw crowds to the downtown area.

The Building Imagination Gallery and Cinema, or BIG Cinema, will be possible due to several grants, including a “significant grant” from ArtPlace announced earlier this week….

The center will be located across from the Gallo Center for the Arts and will focus on the creation of new and original documentary films about the local community, and involving community members in the production. Training in video editing and production will keep the center going at all hours, and indoor and outdoor video screenings will attract new attention and new crowds to the half-vacant 10th Street.

“Across the country, cities and towns are using the arts to help shape their social, physical and economic characters,” National Endowment for the Arts Chairman Rocco Landesman. “The arts are a part of everyday life, and I am thrilled to see yet another example of an arts organization working with city, state, and federal offices to help strengthen and revitalize their communities through the arts. It is wonderful that ArtPlace and its funders have recognized this work and invested in it so generously.”

Read the article HERE