Modesto International Architecture Festival.

Modesto International Architecture Festival.

Friday, September 18th, 2010.
Modesto International Architecture Festival.
Film Screening, State Theatre. Modesto, CA.
Screening of //Bii: Wealth.

BUILDING IMAGINATION: WEALTH

Executive Directors: Jessica Gomula + Christian Hali.
Collaborating Artistic Producers: Brittney Miller, Julie Strong, Alyssa Martinez.

A video response to Modesto’s repeated ranking as the most unlivable city of its size in the country. Modesto’s problems are many and deep rooted. Yet this ranking is in contrast to its reputation in the mid-20th century as a progressive community known for cutting edge architecture and urban design, and as one of the fastest growing cities in the country.

Structured around the city’s official slogan “Water, Wealth, Contentment, Health” this four part video series explores the city’s livability issues primarily through its architecture and urban design in an expressive and experimental “art house” manner.

The Wealth, second in the video series, examines the economic well-being of Modesto through its residential architecture. Poetically juxtaposing highlights and architectural gems of Modesto with residential embodiments of the city’s issues of livability, such as the high rates of home foreclosure, infrastructure inequalities, poverty, crime, cost of living, and low rates of income.